We undertake a basic life-cycle analysis at the start of every product design project. This allows us to identify the main aspect of the design which causes environmental damage and inspires creative new concepts to fulfill the brief while also reducing the impact.

Life-cycle analysis means examining the whole life-cycle of a product, which can be broken down as follows:

1. Raw materials extraction / sourcing (eg making aluminium or procuring recycled paper)

2. Manufacturing (eg injection moulding polypropylene or bending steel tube)

3. Packaging (all associated impacts)

4. Transportation (pollution from vehicles used)

5. Consumer use (eg electricity consumed by a kettle or ink cartridges consumed by a printer)

6. Product lifespan impacts - reuse

7. Disposal (eg landfill, recycling)

After the design is complete, we perform a second life-cycle analysis to check how much improvement can be made. Although we use this methodology to make our products more environmentally friendly, this method does not guarantee any specific environmental performance and more thorough analysis, such as eco-footprint would be needed. This is a service we can supply through an associate company. Please contact us for more details.



Eco-footprinting is a thorough process which calculates the demand a product places on the earth's renewable resources.